Postas sukurtas shapanfgfdgoo Mar 14, 2024 7:59:16 GMT 2
The menu on mobile should be at the bottom of the screen To check whether such an action would increase conversion we conducted an experiment applying such a change in one of the clothing stores we operate at IdoSell Shop. At IAI we have a dedicated experimentation The team for this which we call the Web Developers Conversion Lab.The test result was clear. The menu at the bottom of the screen reduced conversions in the online store by The result can be explained in various ways that customers are accustomed to the menu at the top or that we do not shop with our thumb but with our index finger.
However the justification is secondary because if a change worsens the conversion it should simply be undone.mobile menu An example of a store with a mobile menu at the bottom of the screen We repeated the experiment in four other online stores and in each of Mobile Numbers them the result was clear the change worsens rather than improves conversion. This is a perfect example of the fact that not everything you read and see has to be true many socalled experts have never tested the information they share in practice. As a result they dont even know whether it is beneficial or not.
Sometimes it also happens that someone shows something and tests it with an AB test. However this does not necessarily mean that it will also work to your advantage in your online store. Here is an example of such a change.add to cart button in store store without the add to cart button directly on the list of products ab test store with an add to cart button directly on the list of products In the AB test it turned out that adding Add to cart buttons to the list of products improved the conversion in the store by as much as . A similar experiment.
However the justification is secondary because if a change worsens the conversion it should simply be undone.mobile menu An example of a store with a mobile menu at the bottom of the screen We repeated the experiment in four other online stores and in each of Mobile Numbers them the result was clear the change worsens rather than improves conversion. This is a perfect example of the fact that not everything you read and see has to be true many socalled experts have never tested the information they share in practice. As a result they dont even know whether it is beneficial or not.
Sometimes it also happens that someone shows something and tests it with an AB test. However this does not necessarily mean that it will also work to your advantage in your online store. Here is an example of such a change.add to cart button in store store without the add to cart button directly on the list of products ab test store with an add to cart button directly on the list of products In the AB test it turned out that adding Add to cart buttons to the list of products improved the conversion in the store by as much as . A similar experiment.